These days, potential customers are looking for a unique experience. In order to be more competitive, small to mid-sized companies and independent retailers need to adopt original brand strategies to make a difference, and to stand out. To this end, I Perform guides its clients to meeting their goals through appropriate positioning and differentiation of brands within the luxury eyewear market.

Given I Perform’s 10-year history in the luxury eyewear industry, independent optical boutiques will benefit from our consulting services: strategic planning with an emphasis on growth, clientele targeting and brand selection according to the latest market trends, and responsive customer relationship management.

I Perform prides itself on skilled employees; those who understand and can explain the characteristics of each eyewear brand, keeping in mind the unique positioning within the luxury eyewear market. By staging periodic workshops for both newly employed members, as well as our clients, we are able to attain higher levels of sales and customer satisfaction.

In the changing and competitive luxury eyewear landscape, appropriate marketing techniques that help promote small/ mid-sized companies and independent retailers are key. I Perform organizes events for its clients when launching new brands, new products or at openings of new stores. The company also assists its clients through participation at national and international events.

Due to increased online services as a means of communication and sales, I Perform guides its clients in attaining proper digital positioning that fits their needs. Our services in this area include: * Assistance with digital positioning of luxury eyewear brands & market * Training sessions, to assist in sales via digital channels * Community management training on Social Media platforms